Effective Date: August 18, 2026. Last Updated: August 18, 2026.
Dealership Accelerator LLC understands that your privacy is important to you. We are committed to protecting the privacy of personal information collected through this website. This Privacy Policy describes how we collect, use, disclose, and otherwise process information from and about visitors to this website in the United States. By using this website, you consent to the terms described in the most recent version of this Privacy Policy. You should also read our Terms of Use to understand the general rules about your use of this website, and any additional terms that may apply when you access particular services or materials on certain areas of this website. "We," "our" means Dealership Accelerator LLC and its affiliates. "You," "your," "visitor," or "user" means the individual accessing this site. This Privacy Policy applies to information we collect for our own business purposes through this website. It does not govern personal information that we process on behalf of dealerships and other customers in providing our software and related services, including consumer lead and messaging data that such customers submit to, store in, or process through our services. In those circumstances, we generally act as a service provider, processor, or similar vendor to the applicable dealership or customer, which controls how that information is collected and used, and our processing of that information is governed by a separate contractual arrangement with the applicable dealership or customer rather than by this Privacy Policy.
This Privacy Policy addresses three different data contexts: (a) information we collect from website visitors for our own business purposes; (b) business contact and account information relating to current, former, and prospective dealership and other business customers; and (c) consumer lead and related personal information that we process on behalf of dealerships and other customers through our services. Unless otherwise stated, this Privacy Policy is primarily directed to the first two categories. Where we process consumer lead data on behalf of a dealership or other customer, that customer's privacy notice, instructions, and applicable agreement with us generally govern that processing.
Non-personal information generally is information that does not identify, relate to, describe, or reasonably link to you directly. If you visit this website to read information, such as information about one of our services, we may collect certain information about your device and browsing activity, such as browser type, pages viewed, referring URLs, approximate location derived from IP address, and the date and time of your visit. In some cases, this information may be aggregated or de-identified so that it does not reasonably identify you. If information can reasonably be associated with you, however, we will treat it as personal information as required by applicable law.
Personal information generally is information that identifies, relates to, describes, or can reasonably be linked with a particular individual or household. Depending on how you interact with us, we may collect personal information from website visitors, dealership and other business customer representatives, and, when providing services to our customers, consumer lead information that our customers direct us to process on their behalf. We may collect personal information in a variety of ways:
Yes, we may use cookies and related technologies, such as web beacons, pixels, software development kits, session replay tools, and similar technologies, to collect information on our website. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies and similar technologies is to provide functionality and improve your experience on the website. For example, if you register with us, a cookie may help Dealership Accelerator LLC remember your preferences or recognize your browser on subsequent visits. Cookies and similar technologies also may help us understand how visitors use our website, customize content, maintain security, measure the performance of pages and communications, and support our marketing and outreach efforts.
A web beacon or pixel is a small graphic image or code that allows the party that set the web beacon or pixel to monitor and collect certain information about the viewer of the web page, web-based document, or email message, such as the type of browser requesting the beacon or pixel, the IP address of the computer to which it is sent, and the time it was viewed. We may use these technologies to count visitors to the web pages on the website, understand how users navigate the website, measure the effectiveness of our communications, and support analytics, security, and advertising activities.
Third-party vendors also may use cookies and related technologies on our website. For instance, we may work with service providers and other third parties that help us with website hosting, analytics, advertising, communications, and similar services. These parties may collect information about your use of our website over time and across different online services, subject to their own privacy practices and applicable law. We may disclose information to these parties to support our business purposes, including website operation, analytics, marketing, ad measurement, and security. You can review and manage your choices regarding these third-party technologies, where available, through the cookie or consent banner or privacy preference tool made available on the website, as described below.
You have the ability to accept or decline certain cookies through your browser settings and, where available, through our cookie or privacy preference tools. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline or delete cookies if you prefer. Depending on your jurisdiction, you also may be able to exercise choices regarding certain advertising cookies or similar tracking technologies. If you choose to decline or disable certain cookies or technologies, some features of the website may not function properly.
Some of these technologies, including session replay tools, chat features, and analytics and advertising technologies, may allow us and our third-party providers to record, reproduce, and analyze your interactions with the website, such as pages viewed, clicks, scrolling and mouse movements, and information you enter into forms or chat, as well as device and network identifiers, IP address, and related routing or usage information. By using this website, you consent to the interception, recording, collection, disclosure, and use of your communications and interactions with the website by us and by our third-party providers acting on our behalf for these purposes, to the extent such consent is required under applicable law, including the California Invasion of Privacy Act. Our third-party providers are engaged to provide these services to us and are not authorized to use the information for their own independent purposes except as described in this Privacy Policy or permitted by applicable law.
Where required by applicable law, we deploy nonessential cookies and similar tracking technologies, including third-party analytics, advertising, session replay, and chat technologies, only after you provide consent through the cookie or consent banner or preference tool made available on the website. You may withdraw or change your consent at any time using that tool or your browser settings, and you may decline nonessential technologies without affecting your ability to access the informational portions of the website.
As noted in the scope section above, this section describes how we use personal information for our own business purposes and does not govern consumer lead or related personal information that we process on behalf of dealerships or other customers, which is governed by that customer’s privacy notice and our agreement with them. Dealership Accelerator LLC may keep and use personal information we collect from or about you for our own business purposes, including to provide you with access to this website or other products or services, respond to your requests, create and manage accounts, provide customer service and support, process transactions, send administrative communications, operate and improve our website, market our products and services, conduct analytics, maintain security, prevent fraud, and comply with law. We may also use personal information relating to dealership and other business customer representatives to administer our commercial relationship, including onboarding, contracting, billing, payment processing, account management, and support. If we process consumer lead or related personal information on behalf of a dealership or other customer through our services, we generally do so only as permitted by our agreement with that customer and applicable law, including as a service provider or processor acting on that customer's behalf and under its instructions.
Personal information collected online may be combined with information you provide to us through other sources. We may also aggregate, de-identify, or anonymize information so that it no longer reasonably identifies you. To the extent permitted by applicable law, we may use and disclose aggregated or de-identified information for any lawful purpose. We will not attempt to reidentify de-identified information except as permitted by applicable law.
Finally, we may use your personal information to protect our rights, property, systems, and services, to protect the health, safety, or welfare of any person, to investigate suspected fraud, illegal activity, or violations of our terms, and to comply with applicable law, regulation, court order, subpoena, or other legal process.
As noted in the scope section above, this section describes how we disclose personal information in connection with our own business purposes and does not govern consumer lead or related personal information that we process on behalf of dealerships or other customers. We may disclose personal information collected from this website and in connection with our business relationships to our affiliates, service providers, contractors, advisors, and other third parties that perform services for us or support our business purposes, such as hosting, analytics, payment processing, customer support, communications, security, legal, accounting, and marketing. In those cases, we generally require such parties to process personal information on our behalf for authorized purposes and not for purposes inconsistent with applicable law. Separately, when we process consumer lead or related personal information on behalf of a dealership or other customer through our services, we may disclose that information to subprocessors and other vendors as permitted by our agreement with that customer and for the purpose of providing the services.
We do not disclose personal information collected through this website to unrelated third parties for monetary consideration. We may, however, disclose certain information to third parties for advertising, analytics, or similar purposes in ways that may be considered a "sale," "sharing," or targeted advertising under certain U.S. privacy laws. Any such “sale” or “sharing” relates only to information we collect for our own business purposes; we do not sell or share consumer lead or related personal information that we process on behalf of dealerships or other customers. Where required by applicable law, we will provide rights to opt out of those disclosures. We also may disclose personal information in connection with an actual or proposed corporate sale, merger, financing, reorganization, dissolution, or acquisition.
We may be legally compelled to release your personal information in response to a court order, subpoena, search warrant, law, or regulation. We also may disclose personal information to enforce our agreements, protect our rights or the rights of others, detect or prevent fraud or security issues, or cooperate with law enforcement authorities and other governmental entities.
We may contact you by email, mail, telephone, or other channels, as permitted by applicable law, to provide information regarding our programs, products, services, and content, including marketing and promotional communications. You may opt out of marketing emails by using the unsubscribe link in the message, and you may contact us using the information below to request that we suppress your information from certain marketing communications. We may continue to send you service, transactional, relationship, security, or other non-marketing communications. In addition, some features on this website allow you to communicate with us using an online form. If your communication requests a response from us, we may send you a response via email or another channel you provide. The response or confirmation may include your personal information. We cannot guarantee that our emails or other electronic communications to you will be secure from unauthorized interception.
We have implemented reasonable administrative, technical, and physical safeguards designed to protect personal information from loss, misuse, alteration, unauthorized access, disclosure, or destruction. Only authorized personnel and third-party vendors or service providers with a legitimate need to access personal information may do so, and such persons are expected to maintain its confidentiality and security. Despite these precautions, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide our products and services, maintain our business relationships, and operate our website, and thereafter as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records. When personal information is no longer needed, we will delete, de-identify, or anonymize it in accordance with our retention practices and applicable law. Where we process consumer lead or related personal information on behalf of a dealership or other customer through our services, we retain, return, and delete that information in accordance with our agreement with that customer and applicable law, and the customer’s instructions and privacy notice generally govern retention of that information.
This site contains links to other sites that provide information that we consider to be interesting. Dealership Accelerator LLC is not responsible for the privacy practices, terms, or content of such websites.
This site may provide public discussions on various business valuation topics. Please note that any information you post in these discussions will become public, so please do not post sensitive information in the public discussions. Whenever you publicly disclose information online, that information could be collected and used by others. We are not responsible for any action or policies of any third parties who collect information that users disclose in any such forums on the website.
You may request access to, correction of, or deletion of certain personal information that you have submitted to the website, subject to applicable law. You may also unsubscribe from marketing emails, request suppression from certain marketing communications, and, where applicable law provides, exercise any available privacy rights, including rights to know, access, correct, delete, or opt out of certain disclosures or uses of personal information. To do so, please either follow instructions on the page of the website on which you have provided such information or subscribed or registered or contact us at contact@dealershipaccelerator.io. If we process your personal information on behalf of a dealership or other customer through our services, you should direct your request to that dealership or customer in the first instance, although we may assist them as required by applicable law or contract.
Dealership Accelerator LLC does not knowingly collect personal information through this website from children under the age of 13. If you think that we have collected personal information from a child under the age of 13, please contact us.
Dealership Accelerator LLC reserves the right to modify this statement at any time. Any changes to this Privacy Policy will be listed in this section, and if such changes are material, a notice will be included on the homepage of the website for a period of time. Depending on your state of residence, you may have additional rights regarding your personal information under applicable U.S. privacy laws, and you may be entitled to opt out of certain cookie-based advertising, analytics, or similar disclosures or uses. You may exercise available rights or submit questions about privacy at any websites operated by Dealership Accelerator LLC or about our website practices by contacting us at: contact@dealershipaccelerator.io.
We or our third-party partners may recognize opt-out preference signals, such as Global Privacy Control, where required by applicable law and where technically supported for the website, as a request to opt out of certain cookie- or device-based processing for the browser and device that sent the signal. Your opt-out choices are browser- and device-specific and may need to be renewed if you clear cookies or use a different browser or device.
Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information and of certain targeted advertising, profiling, analytics, and similar processing. To exercise these choices for information we collect for our own business purposes through this website, you may (a) use the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link made available on the website, (b) adjust your settings through our cookie or consent banner or privacy preference tool, (c) enable an opt-out preference signal such as Global Privacy Control in a supported browser, or (d) contact us at contact@dealershipaccelerator.io. As noted in the scope section above, these choices apply only to information we handle for our own business purposes and not to consumer lead or related personal information we process on behalf of dealerships or other customers, for which you should contact the applicable dealership or customer.
Residents of certain states may have rights under applicable U.S. state privacy laws to: (a) confirm whether we process their personal information and access that information; (b) correct inaccurate personal information; (c) request deletion of personal information; (d) obtain a portable copy of personal information; and (e) opt out of the sale or sharing of personal information, targeted advertising, and certain profiling. To submit a request, contact us at contact@dealershipaccelerator.io or use the methods described above. We will verify your request as required by applicable law and may need additional information to do so. You may use an authorized agent to submit a request on your behalf where permitted by law. We will not discriminate against you for exercising your privacy rights.
If we decline to take action on your request, you may appeal that decision by contacting us at contact@dealershipaccelerator.io with the subject line “Privacy Appeal.” We will respond to your appeal within the time required by applicable law. If your appeal is denied, you may have the right to contact your state attorney general or other applicable regulator.
For our own business purposes, we may collect the following categories of personal information: identifiers (such as name, email address, telephone number, and IP address); commercial information (such as products or services purchased and transaction history); internet or network activity (such as browsing and interaction data); geolocation data (such as approximate location derived from IP address); professional or employment-related information for business customer representatives; and inferences drawn from the foregoing. We collect this information from you directly, from your device and browser, and from our affiliates, service providers, and other third parties, and we use and disclose it for the business and commercial purposes described in this Privacy Policy. We do not intend to collect sensitive personal information through this website for our own business purposes, and if we do, we will handle it in accordance with applicable law.